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Introduction To Mass Communication Summary
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Introduction To Mass Communication Full Description
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media`s role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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