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Media Of Mass Communication 2006 Summary

Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Media Of Mass Communication 2006 Full Description

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today`s media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three-part organization the media, media messages, and media issues has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages. New and Notable Features Updated content includes: coverage of the 2004 presidential election; recent changes in the national radio scene; new newspaper products; the emergence of blogging; and the gangsta lit genre. New chapter-opening vignettes now include Rupert Murdoch, Howard Stern, and, Jerry Bruckheimer. A new chapter, Entertainment, in the Mass Messages section, explains how entertainment is an integral part of today`s mass messages conveyed through all the mass media A new feature, Sharpening Your Media Skills, provides critical thinking questions to encourage students to analyze media issues to help broaden their understanding of media literacy The text and photo program has been thoroughly updated with the latest examples and information on media trends, challenges, concepts, personalities, and issues. Praise for The Media of Mass Communication This is one of the best mass communication text books ever published. I am impressed by the focus on history, comprehensive coverage of key terms, models, issues and trends. And Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.